MCB Innovation Grand Prize 2025

The first digital consultation solution that helps hairdressers reveal the ideal hairstyle for every client.

+20%

Higher average basket from the very first month

+50%

on the average ticket per stylist using Idelia

+5 clients / month

on average

Hairdresser using the Idelia tablet with a client

Trusted by leading brands

Eleven Australia
Vert
Kérastase
L'Oréal Professionnel
Ybera
Eleven Australia
Vert
Kérastase
L'Oréal Professionnel
Ybera

Today, the real problem for salons, is not the haircut.
It is the absence of consultation.

3.26

visits per client each year

(down from 4.9 visits/year in 2016)

EUR 54

average ticket per client

(trending down)

9/10

clients feel they did not receive a real consultation

Clients come less often, buy less, and switch salons as soon as they do not feel understood.

In action

A simple and intuitive method

Idelia helps you analyse the face, explain your recommendations and share your expertise with elegance and modernity .

IDELIA, our promise

More than 8,000 consultations completed

Luxury salon hair consultation

Luxury salon, New York

+20%

Higher average basket

from the first month

Hairdresser showing a tablet to her client
+50%

Higher haircare product resale

from the first month

Entrance of a premium salon
+5 clients/month

New salon clients

through consultation from the first month

An opportunity you should not miss

LAUNCH OFFER FROM EUR 49.16 PER MONTH

They transformed their salon with Idelia

100+ partner hairdressers, 8,000+ consultations completed.

Sophie

"Idelia is essential for my clients. They can visualise their future hairstyle and I sell 3x more products. Without Idelia, I could not work as efficiently anymore."

Sophie

Maison de Coiffure, Mouans-Sartoux

Jennifer

"With Idelia, my consultations went from 5 to 15 minutes, but my revenue per client doubled. The ROI is immediate."

Jennifer

OWA Colors, Cagnes-sur-Mer

Lydie

"We now sell 3 products instead of 1 per consultation. Our margin increased by 30%."

Lydie

OWA Colors, Juan-les-Pins

One offer, everything included

Launch offer

EUR 59/month

Billed monthly

Try it free for 14 days
  • Digital consultation

    Analyse your client's face and identify their morphology in just a few clicks.

  • Personalised hairstyle book

    Generate a complete file instantly with the ideal cuts and colours.

  • Beauty prescription

    Recommend the right products and send them directly to your client's smartphone.

  • Google review requests

    Automate positive review collection to boost your local visibility.

  • Training journey

    Access exclusive modules to master the art of morpho-consulting.

  • Usage support

    A dedicated team to help you integrate Idelia into your salon day after day.

We guide you,
step by step

You are never on your own.

Fifteen-minute preparation call

15-minute call

A consultant gets back to you to prepare our one-hour training session.

One-hour video training session

Mandatory 1-hour video training

Master every aspect of the tool thanks to our complete training module.

Personalised follow-up after onboarding

Personalised follow-up

A checkpoint to answer your questions and optimise your usage.

Frequently asked questions

Is it complicated?

No. The interface is intuitive and designed for hairdressers, not for geeks. You can be operational after one hour of training.

How long does it take per client?

10 to 15 minutes for a complete consultation. But that time generates 2 to 3 times more revenue.

Is it suitable for my salon?

Yes. Whether you work alone or with a team, Idelia adapts to your organisation and scale.

Does it really work?

All partner salons report an average 20% increase in average basket from the first months.

Can I stop whenever I want?

Yes, you can cancel at any time. If the subscription is annual, it does not give rise to a pro-rated refund.

Will I be supported?

Yes. After subscribing, book your free 60-minute individual getting-started session to discover Idelia and configure the essentials.

Join the 100+ hairdressers who use Idelia

Turn every consultation into a memorable experience and grow your revenue.